Digital vs Static: Which Is Right for Your Campaign?

Digital and static billboards solve different problems, and choosing between them is the single biggest decision in your OOH plan. Digital gives you flexibility — you can rotate creative, run day-parted messaging, and go live in hours. Static gives you presence — your brand owns the surface 24/7 and builds unconscious recall through sheer repetition.

## The Quick Rule of Thumb

1. **Launching in 48 hours?** Digital — static needs printing and mounting time

2. **Running multiple creatives?** Digital — 6-second slots can rotate up to 10 messages

3. **Brand-building over a quarter?** Static — locks in the location for cheaper

4. **Tied to a timed offer?** Digital — can go live and off exactly on time

5. **Tight budget, long campaign?** Static — cost per day drops sharply past 30 days

We run both formats at most of our sites, so we can mix and match to fit your budget. Tell us the campaign goal and we'll recommend the split.