Case Study: Doubling a Client's Engagement in 90 Days

When a regional fashion brand came to us in January, their social engagement was flat and their content calendar was essentially a list of product photos. Our first move was a complete brand voice workshop followed by a content pillar overhaul focused on storytelling, customer features, and behind-the-scenes moments. We added short-form video to the mix for the first time and launched a micro-influencer programme targeting the 5K-25K follower range in their city. Ninety days later, engagement rate had more than doubled, organic reach was up 180 percent, and website traffic from social had climbed 140 percent. No paid ads, no gimmicks — just a clear strategy consistently executed.