Our CGI Pipeline Explained

People often ask how we go from a product brief to a photoreal 3D render, and the honest answer is that it is less about software and more about process. Every Prism project starts with reference gathering and CAD validation, followed by blockout modelling, high-poly sculpting, UV unwrapping, and PBR texturing. Lighting is where most of the magic happens — we spend as much time on a single hero shot as some studios spend on an entire product line. Finally, we run renders through a colour-managed compositing stack to match your brand palette exactly. It is a lot of work, but it is why our output consistently beats product photography.